Targeting the Indian electric forklift market at 20% before end of FY20-21
Godrej Material Handling, a business unit of Godrej & Boyce Mfg. Co. Limited, has announced its foray into the 3-wheel electric forklift truck segment. The country’s largest manufacturer of lift trucks, GMH has launched the latest three-wheel electric variant of its Bravo Forklift Truck for the 1.6 to 2 tonne category. The Bravo has been entirely produced in India to meet the needs of the Indian market with an R&D effort of over two years. It is compact in size and offers the fastest travel speed of (15 km/hr) in the category. It offers the best-in-class turning radius (25 percent shorter than four-wheeled trucks) to deliver efficient operations. Most importantly, as standard feature, all 3-Wheel Bravo Forklifts come with the latest wet disc brakes which provide higher braking efficiency and reduce operator fatigue. Wet disc brakes ensure a long servicing interval of 6000 hrs making the truck more reliable and productive.
Anil Lingayat, executive vice president and business head, Godrej Material Handling said, “We believe in keeping our customers’ businesses in constant motion. Innovation has always been at the heart of what we do and we endeavor to make our products environmentally friendly. The cutting edge 3-Wheel Bravo series developed indigenously by us is reflective of this philosophy. Packed with the latest performance enhancing and safety features, we believe this product will set new standards for innovation and safety in its category. It will contribute to having greater efficiencies in warehouse operations. We expect this truck to be a great choice for all 3PL, warehouses and E-commerce companies.”
The three-wheel Bravo electric forklift advanced battery technology enables longer runtime. The Smart Curve Wheel Control technology detects turns and reduces speed by as much as 25% percent. This makes the truck stable and operator-friendly for maneuvering in tight and cramped spaces, thus providing enhanced safety. Its frame has been designed to have a lower center of gravity enabling it to lift loads upto a height of 6 meters. An interactive LCD display provides vital information to the operator like speed, temperature, movement, battery life and fault alerts.
The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.
The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.
Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.
As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.
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